The two parties will also work together on practices to protect the integrity of NBA games.

“Partnering with the NBA is an exceptional opportunity for Bally’s, adding to our ongoing momentum with professional sports leagues,” Bally’s president and chief executive George Papanier said.

“Together with the NBA, we will unlock significant opportunities to provide a greater population of NBA fans with new, creative and engaging sports betting products and services,” Papanier added.

Last month, Bally’s also agreed a deal to become an official sports betting partner of the National Hockey League (NHL), in what was its first agreement with a US major league.

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In November, Bally’s announced a strategic partnership with Sinclair Broadcast Group, whose 19 regional sports networks account for more than half of the US NBA teams.

This week, Bally’s reported a net loss of US$5.5m for its 2020 financial year after the temporary closure of its land-based casinos in the US led to a 28.8% drop in revenue. The firm asserted an expectation to benefit “from a strong rebound in demand,” after reflecting on a “truly remarkable” year which saw the ongoing impact of the COVID-19 pandemic hamper the group’s performance.
Bally's Corporation is a gaming company based in Lincoln, Rhode Island. It owns and operates twelve casino and racetrack properties in Colorado, Delaware, Louisiana, Mississippi, Missouri, New Jersey, and Rhode Island.

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